Americans are more likely than ever before to reward companies for their support of social issues

92% of Americans say they have a more positive image of a company that supports a cause they care about

83% of americans say companies have a responsibility to help support worthy causes

87% of Americans are likely to switch from one brand to another (price and quality being equal) if they other brand is associated with a good cause

Cause-related marketing campaigns can yield volume/profit increases in excess of 20%

-Source, 2007 Cone Cause Evolution Survey

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